AET 560

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Week 6 Communications Plan AET/560

Initial Communication for the Need of Organizational Change

 The joining of the international Froneri Ice Cream Company and the American staple Nestle Company helped bring the visions of both companies to the forefront: Froneri wanted to join the U.S. Market and Nestle wanted to get out of the ice cream part of its business to concentrate more on healthier foods. What seemed to be a business marriage made in heaven was not well received by the employees of the Nestle Company. The Nestle Employees were not kept in close communication when the change was taking place and most employees feared that there were going to be loss of jobs because of the loss of the ice cream arm of the business and they were also unsure of any other...

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vomms
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Published On:
09/27/2020
Last Updated:
09/27/2020
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634
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