Advertising Plan Outline

I. Executive Summary

II. The Challenge One of the major challenge of Pik-Nik shoestring product-line is the low consumer awareness compared to the potato chips offered in the market. The high price of imported, yet, natural product since Pik-nik is a product imported from USA. III. Situation Analysis Company Analysis

1. Goals For the Pik-Nik to be the No. 1 in the Imported Snack market in the Philippines
2. Focus To make Pik-Nik reach on the top of mind choice for consumers in its target market without changing its product offering.
3. Strength Backed by SM Foods, a pioneer of packaged potato snack in India

Competitive pricing policy followed

Has developed variants for each target group

Attractive packaging targeted at children

Good availability and high...