ACC 604Chapter 1 Assignment

1. What is meant by a business strategy?

A strategy is a "game plan" that distinguishes the company from its competitors, so that it can attract customers and succeed.

1. Describe the three broad categories of a customer value proposition.

Three customers value propositions:

• Customer Intimacy: Company stays close to its customers and satisfy customers' needs better than that of the other competitors.

• Operational excellence: Company provides values to its customers by excelling in operational activities such as: delivering, pricing, customer services.

• Product leadership: Company adds value to its customers by providing high quality products than those of its competitors.

1. Distinguish between line and staff positions in an organization.

A...