ACC 422 Disclosure Analysis - Starbucks 2012 Annual Report

ACC 422 - Intermediate Financial Accounting II

Disclosure Analysis - Starbucks 2012 Annual Report

Starbucks franchise valuation has increased to record levels in recent years. This is a result of Starbuck's good command over market fundamentals and a growth in demand for its quality products. Starbucks increased valuation has made it more competitive in the market and it continues to grow exponentially in current markets. Financial disclosures in Starbucks current financial statements help a potential investor or stakeholder in able to gauge the reasons for increased valuation. It also helps in assessing the future growth prospects & opportunities available for making further investments/disinvestment in the...