ACC 421 Week 1 Assignment Defining Marketing

Individual Assignment

Defining Marketing Paper (700 1,050 words)

Prepare a narrative paper in which you define marketing.

Include in your paper your personal definition of marketing and definitions from two different credible sources.

When writing your personal definition, do not use the first person voice. Use the third person voice and develop your personal perspective via the use of phrases such as the author believes or the author understands.

Based on these definitions, explain the importance of marketing in organizational success. Provide at least three different examples from the business world to support your explanation.

Be sure to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper.