BBUS 3430 Abbreviated Marketing Plan

Abbreviated Marketing Plan

Table of Contents

Introduction???????????????...3

Vision, Mission and Values Statement?...4

Funding Plan???????????????..5

Setup Plan?????????????????8

Marketing Plan??????????????11

Gantt Chart????????????????14

Expense Budget?????????????..15

Cash Position??????????????....16

Introduction

This is an assignment for a technical writing class. In this class every student is to make up an imaginary business that he or she will open and take control of.

My imaginary business is a restaurant and club in Austin named Kaleidoscope Eyes. It is a place where people come to eat and dance the night away and have a great time. Kaleidoscope Eyes provides great tasting food and a great variety of music to enjoy.

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