a melhor!
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Description
A Work Project, presented as part of the requirements for the Award of a Masters
Degree in Management from NOVA School of Business and Economics.
How to optimize Liptons business model in order to stimulate tea consumption in
Portugal and increase Lipton Leaf tea market share? the importance of
distribution and sales channels management in a B2B2C market.
Booklet 1
Andreia Cristina dos Santos Rodrigues, 1244
A project carried out on the Field Lab Entrepreneurial Innovative Ventures, with the
supervision of Professor Filipe Castro Soeiro
6th January, 2014
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Published On:
11/02/2020
Last Updated:
11/02/2020
Print Length:
27 page(s)
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87
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a-melhor-rodriguesa-2014-92.pdf
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