Best Buy Co. Inc: An Innovators Journey

Best buy identified its core customer base as techno-entertainment enthusiast. The typical customer was in the range of 29 to 39 year-old age range. World class retail stores made Best Buy a fun place to shop. The investment of significant time and money to build operations around customer friendly environments has ultimately built their brand and differentiated them in the eyes of the consumers. In June 2002 Anderson was made the CEO. Vision of New CEO Achieve sustained innovation for future growth.

Anderson has hired consulting firm Strategos to imbue the company with an improved innovative is a good move as they can make use of the experience of strategos as they have implemented many such models and also may...