MKT 607 Module 5 DQ 2 Regarding "Make Your Dealers Your Partners," why

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MKT-607 Module 5 DQ 2

Marketing Management Promotion and Advertising - Integrated Marketing, Communications and Relationship Building

Regarding "Make Your Dealers Your Partners," why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.

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