MKT 607 Module 5 DQ 1 Define integrated marketing communications (IMC) and discuss..

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MKT-607 Module 5 DQ 1

Marketing Management Promotion and Advertising - Integrated Marketing, Communications and Relationship Building

Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study" for reference.

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