MKT 607 Module 4 DQ 2 Selden and McMillan, in

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MKT-607 Module 4 DQ 2

Marketing Management Product and Pricing Strategies

Selden and McMillan, in "Manage Customer-Centric InnovationSystematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.

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