MKT 571 Week 6 Investor Pitch PPT [15 slides]

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University of Phoenix

MKT 571 Week 6 Performance and Legal/Ethical Issues: Investor Pitch PPT [15 slides]

Pitch your Learning Team's new product to the class using a Microsoft PowerPoint® presentation of 10-15 slides. 

Include the following key components from your New Product Launch Marketing Plan:

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

Intended marketing objectives for Y1, Y2, and Y3 

Implementation milestones

Evaluation and control metrics and methodology to measure performance

Contingency planning

The class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your team has prepared to launch for your marketing plan.

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