MKT 571 week 2 Quiz

1. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? Perceptual mapping Brand extensions Brand cannibalizations Point-of-difference

2. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? Points-of-reference Brand reference Points-of-parity Points-of-difference

3. What is the second stage of the consumer buying process? Buyer satisfaction Purchase decision Information search Evaluation of alternatives

4. Which market is known as the invisible market segment? African American Asian American Caucasian American Hispanic American

5. Which group is experiencing the fastest population growth today? Asian...