Claria Marketing Plan Jordan Hill Ashford University Managerial Marketing BUS 620 Dr. Bob Miller October 7, 2019

A well-developed marketing plan is essential for any business hoping to succeed in todays ultra-competitive marketplace. Peter F. Drucker (as cited in."Marketing Quotes," 2013) states the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself (p. 1). Medtronic, Inc aims to do just that in its creation and launch of its new Cardiac Resynchronization Therapy Defibrillator (CRT-D); the Claria. To ensure the success of Claria, Medtronic will need a detailed marketing plan, such as the one outlined below. By creating a comprehensive marketing plan for Claria, Medtronic will be able to gain market share while...