Strategies to Effectively Raise Prices and Implementing them in the Cardiac Device Space Jordan Hill Ashford University Managerial Marketing BUS 620 Dr. Bob Miller September 23, 2019

In todays cut-throat, corporate economy firms are constantly analyzing ways to boost revenue and increase profits. One traditional approach to doing so is by cutting cost. However, Ailawadi (2013) points out that A lot of the old strategies for shaving overhead, such as outsourcing, are getting less effective in economic terms and more unpopular in humanitarian terms( para. 3). So, as companies look to alternative ideas to increase profits, one prevailing idea results; raise prices. Yet, the thought of raising prices intimidates many business owners. By examining pricing strategies, it can...