Moving on from Jobs: How Apple has continued to press on Jordan Hill Ashford University Managerial Marketing BUS 620 Dr. Bob Miller September 16, 2019 Apple, Inc. is world-renowned for delivering innovative products that shift how we interact and use technology. Yet, with the passing of its founder and CEO Steve Jobs, many question if Apple with continue to remain on top. Inside the tech industry, competitors hoped to capitalize on Apples lose and gain market share. However, Apple has continued its success by leveraging its position as a market leader while continuingly revising existing products and producing new ones. By doing so, Apple has been able to fend off its competitors and maintain its market shares even after the passing of its revolutionary leader. When Steve...