Golf Industry's PESTEL analysis Ashford University Managerial Marketing Dr. Bob Miller BUS 620 September 9, 2019

Golf is a sport that is as much mental as it is physical and provides a challenge to even the most skilled participants. In recently years, the golf industry has enjoyed an upswing in growth due to new technology, new ideas, and the return of the sports marquis star: Tiger Woods. However, like any industry, the external environment in which the industry operates has a large influence on its success. Therefore, companies operating in this space need to complete the process of environmental scanning, which is systematically assessing how elements of the external environment will impact a business or market (Finch, 2012, Understanding Forces and Trends,...