C716 Business Communication Task 1 The importance of incorporating cultural sensitivity when interacting with international clients Western Governors University

In todays boom global economy, its expected to do business with companies from the world over. Its crucial to be mindful of the culture and customs of the people you are engaged with whether its establishing a new office on another continent or collaborating with manufacturers of a new product line. If proper steps are not taken, communication barriers can impact many trade deals, hijack meetings, and create irreparable damage with clients.
Being sensitive to others cultural can greatly improve ones opportunity abroad. Knowing and understanding the different cultures and acknowledging differences and some...