C714 Task 2 Western Governors University

B1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze. The important strategic planning process for EZ-Pleeze is the SWOT analysis. This tool is used to show the strengths, weaknesses, opportunities and weaknesses. For a closer analysis of the current situation, EZ-Pleeze would examine the strengths and weaknesses. To protect themselves, EZ-Pleeze would examine the internal and external opportunities and threats. EZ-Pleeze should investigate and take advantage of an opportunities and be aware of any and all threats. The SWOT analysis offers the company substantial amount of information to assist them in leading the direction of the company. B2. Discuss internal strengths for EZ-Pleeze. The...