Consumer Behavior and Marketing Paper University of Phoenix Consumer Behavior MKT / 554 How is consumer behavior defined? Consumer behavior is the psychology of business marketing and is used through businesses to determine why consumers would seek one product alternative over others. It helps to determine the way consumers choose to purchase and use a product and then dispose of it over another. Normally, marketing strategies are based on explicit and implicit beliefs about the behaviors of consumers. This information could prove to be invaluable in the creation of marketing strategies and a sure competitive advantage over a businesss main competition. We have all seen or eaten at a McDonalds restaurant over the course of our lives, and we are all familiar with how the business...