Public Relations Campaign MKT/428 Public Relations

Introduction Launching an exclusive project such as Baderman Island Resort is a major task. In particular, Public Relations must resolve issues that range from the legal aspects of the country, to the environmental protection laws of the area. Baderman Island Resort management is usually aware of these challenges before they begin the project, so a Public Relations campaign is normally established with proactive preventative measures and anticipation of particular occurrences. A location in the Bahamas is promoted to various countries through the power of television marketing. The purpose of the campaign is intended to appeal to investors and consumers that are interested in traveling. The following paper...