QNT 561 Week 4

Individual Types of Surveys

Resource: Business Research Methods

Answer discussion question 5 (at the end of Ch. 10) of Business Research Methods.

Write a 150- to 200-word response for each part of the question. Provide a rationale to support your answers.

Learning Team Business Research Methods, Part II

Collect data using your sample design and appropriate collection methods to maintain data validity.

Prepare a 2- to 4-page milestone.

Create a questionnaire or survey appropriate for your sample.

Present your data in one of the appropriate general response types: rating, ranking, categorization, or sorting.

Classify your findings in order of power: nominal, ordinal, interval, and ratio. Do not discuss your analysis at this time.

Discussion Questions

Validity is more critical to measurement than reliability. A valid measurement is reliable, but a reliable measurement may not be valid. Do you agree with these statements? Explain your answer. Provide examples to support your rationale.

What are some critical decisions involved in selecting an appropriate measurement scale? How do these decisions influence the research design?

What is the importance of pretesting questions and instruments? What are risks of not doing this? Provide an example.

How do question content and wording, response strategy, and preliminary analysis planning affect question construction? Provide examples of questions that were positively and negatively influenced by these elements.