Research Methods Part 1

QNT 561 - University of Phoenix

Chili's Grill and Bar, which is under the Brinker International portfolio, has been in business for over 30 years. At one point it was the largest and strongest corporation when it came to the casual dinning industry. In the past 5 years it has taken a big a major hit when it comes to sales and guest counts. According to Brinker News, their sales went from 4376.9 million to about 3730.5 million (Reuter's, 2010). As managers and corporation heads work together the question that needs to be addressed: Why did sales decline so dramatically and how will they bring Chili's back to being the #1 guest choice in casual dinning? There are several reasons that contributed to the fall of sales such as the increase of competition: Apple...